WELCOME HUMPHREY!: BK Launch!

We at CAT agency are so happy to help Launch the wonderfully friendly new series about the Hamster Humphrey and his Tiny Tales from Penguin Putnam!  See his first two books here, and a little video about how he is created by our artist PRISCILLA BURRIS         https://vimeo.com/104481200

Humphrey1 (3)

Humphrey2 (3)

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‘New box of crayons’ time…..

Oct Bk to Sch blast

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Why is my Dummy still a Dummy?!

Writers and artists work so hard at conceiving, then executing wonderful stories and images for potential picture books, only to be left holding rejection letters and wondering “WHY NOT?”

I wish I had answers…it would make an agent’s job much easier!  But I do have some possible reasons to share with you today.  Number one, your manuscript (ms) and your images (dummy) need to be as ready for publication as possible.  Not just a ‘good idea.’  Those are everywhere.  Not just a few sketches, but a well thought out flow of visual story telling.  OK, now you are ready to be ‘snapped up.’

There are good market reasons that even the BEST stories might get missed or rejected by well meaning houses.  First of all keep in mind that picture books are VERY expensive to print!  When the economy is down or slow (!) it’s likely that houses might not do as many.  When the dollar is weak, as it is now, it’s more expensive to print even in China! Fewer books means more care in selection.

PREFERANCES also vary yearly and are very cyclical. “Spunky” over “quiet” etc.  What was ‘hot’ last year, might not be this year.  Your story might have been perfect for last year, but not this.  But remember it might be perfect 3 years from now again! This past year or two, more novels have been published than picture books.  They are all the rage, and without pictures, much cheaper to print. Yet picture book sales have held their own, proving that they ARE worth the expense in the long run.

Speaking of the long run, the Back List effects what they take on new.  Editors need to bring in books to ADD to the bottom line, and which promise to ADD to the strong Back List for the house.  Often they ‘borrow’ from that back list and redo books that are strong. This all means they won’t be able to publish all the new stories they might want to. I’ve noticed that this seems to be a trend these days (which is nice for illustrators!). They are constantly ‘balancing’ their lists as well as adding to the imprints list balance.  A Publisher may have 2-4 lists a year.  Each tries to add balance and income, minimize risk and loss.  The “P & L” (profit and loss) is ALL important these days! They project several years in advance! Your book might not pass that test. They want to add new writers and illustrators, but will they ‘last?’  Will they produce on-going to add value to the imprint? And of course, the bottom line: will they sell well?

Another trend I see is ‘in house’ ideas being developed, particularly for series ideas.  They go through the same scrutiny as other proposals, but that might make it harder for ‘outside’ ideas to be considered.  Often writers worry as well that their ‘ideas’ will be ‘borrowed.’  That is possible of course, but I find it rarely a problem in this honest, supportive industry. That does bring us to another LEGAL point that might mean they do NOT take on your dummy.  Many houses will not accept unsolicited  manuscripts.  One legal reason is that they might find themselves turning down an idea that is actually being developed in-house currently!  This can LOOK like a ‘stealing of ideas’, when it is pure coincidence.  If you look at new lists in stores, you will see how often this does happen even between houses!  Two ‘bird’ books, or three ‘princess’ books etc. that are too close in feel.  Trends happen and it’s like a wave at times!  So houses protect themselves by not taking on ‘outside’ ideas at all.  Therefore, your ‘perfect dummy’ won’t even be looked at by these publishers.

It’s a tight market these days, and the stakes are high. Do your best, understand it’s NOT personal, and keep trying! A good story, well done, will find a publisher at the right time.

and I had to share this ‘artist’s block’ image of my 21 month old granddaughter, Billie….. we all know the feeling! (thanks Christy!)

artist block

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Summer stress ………..

Sunglasses Day (4).jpgBURRISby Priscilla Burris for June 27…

SUNGLASSES DAY!!!   ENJOY!

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Summer coffee break with books!

Heidi at Ink and Bean, CA

This image just in from CA CAT artist Priscilla Burris…. it’s of ‘her’ HEIDI HECKELBECK sitting in front of a new Coffee/Book place near Disneyland apparently, called INK AND BEAN, and it’s all about books and coffee!  how perfect is THAT!  So as Priscilla said, Heidi had to go over and check it out. Wish I could join her!  The series about Heidi, written by Wanda Covens and published by Little Simon,  is now in it’s #13/14 book and growing… very popular young “witch” who everyone loves to read about apparently. And no wonder! …. lets ALL join her for coffee this summer at the Ink and Bean!    Or BOOKS OF WONDER, (NYC, 18th street) or any other coffee and book summer hang out!

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Launch and award …

I’m a bit late in congratulating our CAT artist Martha Aviles (in Mexico) for her SILVER MEDAL Honor from the SYDNEY TAYLOR BOOK AWARD  presented by the Association of Jewish Libraries.  This award for STONES FOR GRANDPA from KarBen/Lerner publishing, is in the younger readers category. CONGRATULATIONS all!

Stones Aviles

ALSO, Priscilla Burris illustrated a wonderful trade picture book that just launched…. EDGAR’S SECOND WORD written by Audrey Vernick from Clarion.  It’s so endearing and might help an older impatient sibling should you know one!  congratulations Priscilla!

edgar COVER (3).jpgBurris

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NY Artist lunch…. and so much more

Time seems to be just running away this long awaited spring! Part of the race for CATugeau Agency was run in NYC recently…the first visitation trip Christy and I have done together.  Thank you to the wonderfully welcoming editors and AD’s at Penguin Group’s Grosset & Dunlap, Dial and Viking for letting us practice on you! :) I think Christy thinks this is all FUN! and I think I agree.

We started with a very special, fun lunch at Westville Hudson with our four NYC artists. They surprised Christy with a silver pin with two cats sitting together! So perfect and she wore it all day! Thank you CAT gals…

NYC artist partyleft to right: Melissa Iwai, Lisa Fields, Christy Tugeau Ewers (coral sweater), Chris Tugeau (me!), Heather Maione, Nina Mata

The next day we started BEA at the early Children’s Breakfast…always special and inspirational. Then we ‘walked the halls’ seeing publishing people from out of town, and literally bumping into others from ‘town.’  Always fun.  We loved seeing so many great children’s books displayed (though I might have picked up a couple of ‘advance’ adult books too!) We passed out lots of our BEA BOOK BRAG SHEET too.  Here it is for you to peruse as well. We’re very proud! Hope you’ll check them out at your local bookstore.

BEA

So now the follow-ups are done, and we’re settling back into the ‘day to day.’ Oh I almost forgot – Christy and 6 other of our artists have a new email Blast about ready for June’s “Adopt a CAT Month!” How perfect is that?  come back soon to see that one…. and of course, we wish all a HAPPY FATHER’S DAY!                    image by Michelle Hazelwood

fathers day

 

 

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